Launching a nationwide campaign to raise awareness for critically endangered orangutan species.
We collaborated with The Borneo Orangutan Survival Foundation UK to show the British public that the critical endangerment of orangutans is a mammoth problem.
The Challenge
Extinction makes you think about the Dodo. Or the sabre tooth tiger. Or the wooly mammoth.
But the prevalence of viral videos of Orangutans driving golf buggies and performing for crowds dressed in human clothes mean few are aware that the species is classified as critically endangered and at risk of becoming extinct if we fail to do anything about it.
Attention Seeking
With their threat of extinction imminent, we knew we needed to give these animals the attention they deserve and raise awareness for the problem they face. One species already lost to history is the woolly mammoth. By making the connection between these two animals, we hope to motivate the British public to act now and donate to save the orangutan from becoming extinct.
Impact
The campaign went live Thursday 3rd April 2025. Watch this space.
Media Mix
Social, OOH
